Authenticity Guarantee

Every fragrance we sell is 100% original, supplied in its original sealed packaging. Here is exactly what that means, how we source our stock, and how you can verify your bottle when it arrives.

Our guarantee

• Sourced from established wholesale distributors — not market stalls, not grey imports, not refilled bottles.
• Original sealed packaging — every item arrives in the manufacturer’s box, with the cellophane intact and the batch code printed on both the box and the bottle.
• Never diluted, refilled or repackaged — what leaves our shelf is exactly what left the fragrance house.
• Stored correctly — away from direct sunlight and heat, so the fragrance you receive smells the way it was designed to.

How we source our fragrances

We buy our stock in sealed cases from established wholesale distributors who supply pharmacies and department stores across Europe. Every delivery arrives with its original outer carton, batch codes and manufacturer seals intact, and we check those seals before anything goes on the shelf.

We do not buy from auction sites, we do not buy opened or unboxed stock, and we do not accept anything that has been decanted, topped up or repackaged. If a bottle does not arrive exactly as it left the manufacturer, it does not go on sale.

How to check your bottle is genuine

When your order arrives, these are the things worth checking — they are the same things we check before dispatch:

• Cellophane seal — the box should be factory-wrapped, with a tight, even seam rather than hand-folded film.
• Batch code — printed or laser-etched on the base or back of the bottle, and matching the code on the box.
• Print quality — crisp type, straight alignment and consistent colour on the label and box; counterfeits usually look slightly off at the edges.
• The atomiser — a genuine sprayer gives an even, fine mist and springs back cleanly, with no drips or stiffness.
• The scent itself — genuine fragrance opens the way it is described and settles over hours; imitations tend to smell sharp or flat within minutes.

Storing your fragrance

Keep your bottle in its box, away from direct sunlight, radiators and bathroom humidity. Done properly, an unopened bottle stays true for years, and an opened one for a long time after. If you ever have a concern about how a fragrance is performing, contact us before assuming the worst — storage and skin chemistry explain most surprises.

Who we are

2ndGaze is an independent fragrance retailer based in Newbridge, Co. Kildare, shipping across Ireland. We are not affiliated with, sponsored by or endorsed by any of the brands we sell. All trademarks remain the property of their respective owners, and every brand name is used only to describe the genuine product inside the box.